Privacy policy - Alexander Keller AG
It is particularly important to us to inform you about the secure handling of your personal data. For this reason, we list in detail and inform you about the specific use and processing. In doing so, we always comply with all legislation and regulations relevant to data protection.
Despite all the security measures taken to protect your personal data, we ask you at the same time to take note of the fact that there may be security gaps due to various data transmission paths on the Internet, such as sending e-mails. For this reason, absolute protection against access by third parties is not possible.
The responsible party for data processing on this website is:
Alexander Keller AG
Rütistrasse 16
8952 Schlieren / Zurich
Tel: +41 44 732 32
Fax: +41 44 731 04 44
VAT. No.: CHE-107.842.590 MWST
Commercial Reg. No.: CH-020.3.914.718-7
E-mail: info@alexanderkeller.ch
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
What data are we talking about?
When we talk about data processing, we always mean your personal data. Personal data is any information that relates directly or indirectly to an identified or identifiable natural person, i.e. all data that has a reference (whether direct or indirect) to you, e.g. first name, surname, addresses, e-mail addresses, user behaviour, location, etc.
Legal basis of processing
Art. 6 para. 1 p. 1 lit. a DSGVO serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) sentence 1 lit. b DSGVO. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 para. p. 1 lit. c DSGVO. In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person, Article 6(1)(d) of the GDPR. Finally, processing operations could also be based on Article 6(1)(f) of the GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden.
Cooperation with processors and third parties
We only transfer your data to third parties on a legal basis in cases where it is necessary for the performance of the contract (e.g., if a transfer of data to third parties, such as payment service providers, Art. 6 para. 1 lit. b DSGVO), you have consented (Art. 6 para. 1 lit. a DSGVO), a legal obligation provides for this (Art. 6 para. 1 lit. c DSGVO) or on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO, e.g. use of external services, web hosts, consultants etc). In all cases, we will inform you about this beforehand, among other things, in these data protection provisions. If we commission third parties with the processing of data on the basis of a so-called “commissioned processing agreement” (AVV), this is done on the basis of Art. 28 DSGVO. If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), this is only done on the basis of a legal basis and only if the special requirements of Art. 44 et seq. DSGVO. This means that processing only takes place if there are special guarantees of a level of data protection that corresponds to that of the EU (e.g. “Privacy Shield” for the USA).
Transfer of data
Your personal data will not be transferred to third parties for purposes other than those listed below. We only pass on your personal data to third parties if:
you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO,
the disclosure is necessary in accordance with Art. 6 (1) sentence 1 lit. f DSGVO for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
in the event that there is a legal obligation to disclose your data pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO, as well as
this is legally permissible and necessary for the processing of contractual relationships with you according to Art. 6 para. 1 p. 1 lit. b DSGVO.
Data subject rights
You have the right
According to Art. 15 DSGVO, to request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
in accordance with Art. 16 DSGVO, to request the correction of incorrect or incomplete personal data stored by us without delay;
in accordance with Article 17 of the GDPR, to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims;
pursuant to Art. 18 DSGVO, to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defence of legal claims or you have objected to the processing pursuant to Art. 21 DSGVO;
pursuant to Art. 20 DSGVO, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller;
in accordance with Art. 7 (3) DSGVO, to revoke your consent given to us at any time. This has the consequence that we may no longer continue the data processing based on this consent in the future; and
in accordance with Article 77 of the GDPR, you have the right to complain to a supervisory authority, without prejudice to any other administrative or judicial remedy. As a rule, you can contact the supervisory authority of your usual place of residence or place of work or the place of the alleged infringement for this purpose if the data subject believes that the processing of personal data relating to him or her violates the EU’s General Data Protection Regulation (GDPR).
Right to information, right to rectification, blocking, deletion, objection
Upon written request, we will inform you about the personal data we have stored about you. You also have the right to correct, block, object to or delete this data. The request should be sent to our address given in the imprint of the website.
Right of revocation
If your personal data is processed on the basis of legitimate interests, you have the right to object to the processing of your personal data in accordance with Art. 21 DSGVO, insofar as there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which will be implemented by me without specifying a particular situation. If you would like to make use of your right of revocation or objection, it is sufficient to send an e-mail to our address given in the imprint of the website.
Cookies
Our website uses cookies. A cookie is a text file that is created when a website is visited and is temporarily stored on the website user’s system. If the server of our website is called up again by the user of the website, the browser of the user of the website sends the previously received cookie back to the server. The server can evaluate the information obtained through this process. Cookies can be used, for example, to control advertising or to make it easier to navigate a website. Cookies are also necessary to enable the functionality of our website operation (the legal basis is Art. 6 para. 1 lit f DSGVO, the protection of the legitimate interests of the operator of this website – we only use cookies in agreement with Art. 5 para. 1 lit a DSGVO, i.e. in accordance with the principles of “lawfulness, processing in good faith, transparency”). If you wish to prevent the use of cookies, you can do so by making local settings in your Internet browser (e.g. Internet Explorer, Mozilla Firefox, Opera or Safari).
General collection of data
When you access our website or retrieve a file, data about this process is stored in a log file on our web server. In detail, the following data may be stored:
IP address (if possible, this is stored anonymously)
Domain name of the website you came from
Names of the files retrieved
Date and time of a retrieval
Name of your internet service provider
as well as operating system and browser version of your terminal device, if applicable.
We only store IP addresses for data security reasons in order to ensure the stability and security of our system (legal basis: Art. 6 para. 1 lit. f DSGVO). We reserve the right to statistically evaluate anonymised data records.
Contact forms, e-mail, telephone, social media
When contact is made by e-mail, telephone, fax, social media or similar. When contacting us by e-mail, phone, fax, social media or similar, the information provided by the user, including the contact data provided by him, will be stored and processed by us for the purpose of processing the request and in case of follow-up questions. User information may be stored in a customer relationship management system (CRM system) or a comparable request organisation. The data is used exclusively for the purpose of answering and processing your question. The data processing here is carried out in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO on the basis of your voluntarily given consent. You can object to this at any time (right of revocation).
Newsletter
We send newsletters with promotional information only with the consent of the recipient or on the basis of a legal permission. Registration for our newsletter takes place via a double opt-in procedure: After registration, you will receive an e-mail in which you are to confirm your registration.
This confirmation is necessary to verify you as the owner of the e-mail. The subscription to the newsletter is logged in order to be able to prove the subscription in accordance with the legal requirements. This includes the storage of the times of registration and confirmation as well as your IP address. Likewise, other data that you provided when registering for the newsletter will be saved. We only use your information apart from the e-mail address to personalise the newsletter, this includes for example your name. You can unsubscribe from the newsletter at any time. You will find a link to cancel the newsletter in every newsletter e-mail.
Newsletter – dispatch service provider
Our newsletter dispatch is carried out by means of the following dispatch service providers:
MailChimp, from the provider Rocket Science Group
LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA;
Privacy policy: https://mailchimp.com/legal/privacy/
The use of these third-party providers is based on our interests in the optimisation, analysis and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO. In doing so, we pay attention to the protection of visitor data. Thus, we inform the visitors. In addition, we only use providers that offer sufficient security in terms of compliance with EU data protection standards. For example, providers from the USA are only used if they have a certification according to the Privacy Shield agreement.
For the technical optimisation of the dispatch and the presentation of the newsletter or for statistical purposes, the dispatch service provider may use the data of the recipients without assignment to a user, for the optimisation or improvement of its own services. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
Newsletter analysis
Our newsletters contain a so-called “web beacon”, i.e. a pixel-sized file. This is forwarded to our server or to the server of our dispatch service provider when the newsletter is opened. Technical data, such as the IP address, is collected when the file is called up.
This information is mainly used for the technical improvement of the services based on technical data or the target groups and their reading behaviour based on their retrieval location (which can be determined with the help of the IP address) or the access times. In order to be able to carry out statistical surveys, it is determined whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual users, but it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The analyses serve us much more to adapt our content to the reading habits of our users and to optimise it if necessary.
The use is based on our interests in the optimisation, analysis and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO.
Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, every data subject has the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her place of residence, place of work or place of the alleged infringement, if the data subject considers that the processing of personal data concerning him or her infringes the EU General Data Protection Regulation (GDPR).
Right to data portability
You have the right to receive the personal data relating to you that you have provided to us in a structured, commonly used and machine-readable format.
Confidentiality of your access
If you have been given access to a secure area on our website which is protected by a password, you are responsible for keeping this password confidential. We ask that you do not disclose the password to anyone.
Links to other websites
Our website/app may from time to time contain links to third party websites or to other websites of ours. If you follow a link to one of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these privacy policies before submitting any personal information to these websites.
Blog and comment function
On individual pages or posts, there is a voluntary comment function for users who wish to share their opinion on the respective page or post. The comment is released after a positive review and appears publicly on the page where the comment was posted. There is no entitlement to the release of a comment. The commenter must give a name, which may be a pseudonym. The commenter must also provide an e-mail address. This serves to inform him/her about the status of his/her comment, especially if he/she has asked a question in the comment and is waiting for an answer. The email address is not displayed publicly and is not passed on to third parties or evaluated manually. The IP address of the commenter is only stored in anonymised form. The comment is stored permanently until it is deleted by you (or an administrator). The email address you provide for your comment will only be stored for the purpose of sending you a notification in the event of a reply to your comment. Other data you provide about the comment will be published on the comment if you provide it. If a name is requested, you can also use a pseudonym.
SSL encryption
This website uses SSL (Secure Socket Layer) encryption for the transmission of data from your browser to our server and to servers that provide files that we embed on our website. SSL is used to transmit data in an encrypted form. The data cannot be changed and the sender can be identified. You can recognise the presence of SSL encryption by the preceding text “https” in front of the address of the website you are calling up in your browser.
Links to third party websites
On this website, references to websites of third parties are offered in the form of so-called links. Only when you click on such a link will data be transmitted to the link destination. This is technically necessary. The transmitted data are in particular: Your IP address, the time at which you clicked on the link, the page on which you clicked on the link, information about your Internet browser. If you do not want this data to be transmitted to the link destination, do not click on the link.
Google Maps
This website uses the mapping software Google Maps from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). By using this website, you consent to the collection, processing and use of data that may be automatically collected by Google and its agents. Terms of use of Google Maps. Additional information can be found in Google’s privacy policy.
Google reCAPTCHA
To protect your communication via internet form, the component reCAPTCHA of the company Google Inc. (Google) is used. With reCAPTCHA, misuse can be reduced through automated, machine processing. reCAPTCHA transmits your IP address and possibly other data required by Google for reCAPTCHA to Google. Your input via the reCAPTCHA component is transmitted to Google and processed there. By using reCAPTCHA, you agree that your recognition of images may be used in the digitisation of old works. The IP address transmitted by your browser when using reCAPTCHA will not be merged with other Google data. For this data, the deviating data protection regulations of Google apply. Further information on Google’s privacy policy can be found here: https://www.google.com/intl/de/policies/privacy/.
Google Fonts
This site uses certain fonts from Google for display purposes. When you call up a page, your browser loads these fonts. In the process, your IP address and the page (internet address) you have visited are transmitted to a Google server. Further information on these Google fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.
Font Awesome
This site uses so-called web fonts provided by Font-Icons, Inc. for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must establish a connection to the servers of Font-Icons, Inc. This enables Font-Icons, Inc. to know that our website has been accessed via your IP address. The use of web fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.
If your browser does not support web fonts, a standard font from your computer will be used. You can find more information about Font Awesome at fontawesome.com/help and in the privacy policy of Font-Icons, Inc.: fontawesome.com/privacy.
Google AdSense
We use Google AdSense (“AdSense”), a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). AdSense can be used to integrate advertisements on websites. AdSense uses cookies, which enable Google to analyse your use of this website. Furthermore, so-called web beacons are used (invisible graphics), with which Google can collect information, such as the clicks on this website. The aforementioned information, your IP address and the delivery of advertising formats are transmitted to Google’s servers. Google may pass this information on to third parties if third parties are commissioned by Google to carry out data processing. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. However, you may then only be able to use this website to a limited extent.
Google Analytics
We use Google Analytics on our website to analyse the surfing behaviour of our users. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google Analytics is used by us on the one hand to analyse your use of our website and on the other hand to compile meaningful analyses of your user behaviour. These purposes also constitute our legitimate interest in data processing. The legal basis for the use of Google Analytics is § 15 para. 3 TMG and Art. 6 para. 1 lit. f DSGVO. This analysis tool works on the basis of cookies.
Google Analytics sets cookies on the user’s computer. The information generated by cookies about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our online offer by the users. In doing so, pseudonymous user profiles can be created from the processed data.
We also use the “demographic characteristics” function of Google Analytics. This function enables us to create summaries of the age, gender and interests of our visitors. This data comes from Google’s interest-based advertising and third-party visitor data. We cannot attribute the data to any particular individual.
Google Analytics is used on the basis of our own analysis interests, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO. Special attention is paid to the protection of your personal data. Google is certified under the Privacy Shield agreement and thereby offers a guarantee that it complies with European data protection law: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.
Google’s active IP anonymisation procedure means that your IP address is shortened if you are located within an EU member state or in another state that is a party to the EU Economic Area Agreement. Only in exceptional circumstances will the full IP address be transmitted to a Google server in the USA and shortened there.
On our behalf, Google will use the transmitted information to compile a report on the use of the website. We have concluded an order processing contract with Google. The IP address transmitted as part of Google Analytics will not be merged with other Google data. In our settings, we have instructed Google to automatically delete or anonymise the stored personal data after 14 months.
You can prevent the use of cookies by changing your browser settings (Chrome, Firefox, Edge, Internet Explorer, Safari) on your computer/device.
At the same time, you can prevent Google from collecting and processing this data. To do this, download and install the following browser plugin: http://tools.google.com/dlpage/gaoptout
You can also prevent the collection and processing of your data by Google Analytics. Please click here: Ban Google Analytics from tracking me. This will set an opt-out cookie. This will prevent current and future collection of your data when using our website. Further information on Google, Google Analytics, cookies and data protection can be found at the following links: http://www.google.com/analytics/terms/de.html ; https://www.google.de/intl/de/policies/. Google Analytics IP anonymisation is carried out using the “anonymizeIp” function.
WordPress Stats
This website uses the WordPress tool Stats to statistically analyse visitor traffic. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.
WordPress Stats uses cookies that are stored on your computer and that allow an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymised after processing and before storage. “WordPress Stats” cookies remain on your terminal device until you delete them. The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both its website and its advertising. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of our website may be limited.
You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link: https://www.quantcast.com/opt-out/. If you delete the cookies on your computer, you must set the opt-out cookie again.
Facebook Pixel and Facebook Custom Audiences
To optimise the delivery of advertisements on the Facebook platform, we use the “Facebook Pixel” service from the provider Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).
The Facebook pixel is directly integrated by Facebook when our websites are called up and will store cookies on the user’s device. If the user subsequently logs in to Facebook or visits our website while logged in to Facebook, the visit to our online offering is verified by Facebook.
visit to our online offer is noted by Facebook. This enables Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). We cannot instruct Facebook to display the ads to a specific user. Likewise, we cannot see whether a particular Facebook user has seen our ads. Rather, the Facebook algorithm decides whether our ads are displayed in the news feed of a user or other user.
news feed of a user or other ad formats on Facebook. The data collected via the Facebook pixel remains anonymous for us and does not allow us to draw any conclusions about the identity of the user.
Another function of the pixel enables us to see whether the Facebook users who clicked on our ads on Facebook also interacted with our site (e.g. bought something), so-called conversion tracking.
The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php.
Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.
The use of Facebook Pixel is based on our legitimate interests in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f)
DSGVO. Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC
You can set which types of advertisements are displayed to you within Facebook here, as well as deactivate the “Custom Audiences” remarketing function here: https://www.facebook.com/settings?tab=ads. You must be logged in to Facebook to do this. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
You can also object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the network advertising initiative: http://youronlinechoices.eu/.
In this case, an opt-out cookie will be stored in your browser, which blocks the call of Facebook Pixel. If you delete your cookies, this will also have the effect of deleting the Facebook opt-out cookie.
will also be deleted.
Facebook Social Plugins
We use social plugins (“Plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
(“Facebook”). The plugins may display interaction elements or content (e.g. videos, graphics or text contributions) and are recognisable by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are labelled with
marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When you visit our site, the plugin does not initially establish a connection between your browser and the Facebook server. The connection is only established after you click on the corresponding button. If they are greyed out, the plugins are inactive and no data is transmitted. By activating the plugins, Facebook receives the information that you have visited our site with your IP address. This enables Facebook to assign your visit to our pages to your Facebook user account. If you are not a member of Facebook, there is still the possibility that Facebook will find out and store your IP address. According to Facebook, only an anonymised IP address is stored in Germany.
If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate your visit to our pages with your user account.
User profiles can be created from the processed data. We have no knowledge about the content of the transmitted data. You can find out more about how Facebook handles your data here: https://www.facebook.com/help/186325668085084.
The data processing is carried out on the basis of our interests in the user-friendly design and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO. In doing so, we pay attention to the protection of your personal data. Thus, we have taken note of the certification of Facebook in accordance with the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC
This certification provides a guarantee of compliance with EU-compliant data protection levels. If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings (https://www.facebook.com/settings?tab=ads). The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Goolge+
To make it easier for our users to share content on the Google+ platform, we use the “Google+ button” from the provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the content of our pages to your Google+ profile by clicking on the Google+ button. This enables Google to associate your visit to our pages with your user account. The data processing is carried out on the basis of our interests in the user-friendly design, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO
We have no direct influence on data processing via Google. However, Google is certified in accordance with the Privacy Shield agreement, which provides a guarantee of compliance with European
data protection laws: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
In addition, Google offers the possibility to object to the use of data for advertising purposes. Details can be found on this page: https://www.google.com/settings/ads/
Further information on the handling of user data can be found in Google’s privacy policy at: https://policies.google.com/privacy.
Twitter
On our pages, we offer functions of the Twitter service. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. This also transfers data to Twitter. As the provider, we would like to point out that we have no knowledge of the content of the transmitted data or its use by Twitter. You can find more information in Twitter’s privacy policy: http://twitter.com/privacy. You can change your privacy settings on Twitter in the account settings: http://twitter.com/account/settins
Instagram
We show content from the service Instagram within our website. Provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. This includes, for example, images, videos, texts and associated buttons. Via this content, users can interact directly with Instagram and, for example, “follow” an account without having to leave our website. When calling up these services, Instagram receives the IP address of the user. If you are logged into Instagram
Instagram will associate your interaction with your account. For more details, please refer to Instagram’s privacy policy: http://instagram.com/about/legal/privacy/
Pinterest
On our pages, we use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). A
direct connection to the Pinterest server is established when you call up a page that contains the Pinterest plugin. In the process, log data is transmitted to the Pinterest server in the USA. This data may possibly include your IP address, browser settings,
date and time of the request. You can find Pinterest’s privacy policy here: https://about.pinterest.com/de/privacy-policy
XING
The “XING Share Button” is used on our website. When you call up the website, a connection is briefly established via your browser to servers of XING AG (“XING”), with which the “XING Share Button” functions (in particular the calculation/display of the counter value) are provided. XING does not store any personal data about you when you access this website. In particular, XING does not store IP addresses. There is also no evaluation of your
There is also no evaluation of your usage behaviour via the use of cookies in connection with the “XING Share Button”. Further information can be found in the Xing data protection declaration: https://www.xing.com/app/share?op=data_protection
LinkedIn
The plugin of the LinkedIn network is used on our website. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. If you call up one of our pages that contains functions of LinkedIn, a connection to the LinkedIn servers is established.
LinkedIn servers is established. LinkedIn then receives the information that you have accessed our site from your IP address. LinkedIn can assign your user account if you click on the Recommend button while logged in. As the provider, we have no knowledge of the content and use of the data transmitted to LinkedIn. You can find LinkedIn’s data protection declaration here: Data protection declaration,
Furthermore, you can deactivate the storage and use of your data by LinkedIn here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
In this case, an opt-out cookie will be stored in your browser, which prevents LinkedIn from storing usage data. If you delete your cookies, this will also delete the LinkedIn opt-out cookie.
opt-out cookie will also be deleted and you will have to repeat the opt-out.
Other third-party services and plugins
We use service offerings from third-party providers on our site. These include, for example, services for the integration of videos, fonts or content from social networks. These services
are called directly from the servers of the providers. In this process, the IP addresses of the users are sent to the providers for the purpose of displaying the content. Furthermore, the third-party providers may store cookies on the user’s computer and contain, among other things, technical information on the browser and operating system, referring websites, time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.
The use of these third-party providers is based on our interests in the user-friendly design, optimisation, analysis and economic operation of our online offer within the meaning of Art. 6 (1) lit. f. DSGVO. DSGVO. In doing so, we pay attention to the protection of
visitor data. This is how we inform visitors. In addition, we only use providers that offer sufficient security in terms of compliance with EU data protection standards. For example, providers from the USA are only used if they have a certification according to the Privacy Shield agreement. In addition, we take note of the providers’ data protection provisions and inform our visitors to the best of our knowledge.
visitors to the best of our knowledge and belief about the handling of user data and existing revocation/opt-out options.
Akismet
We use the “Akismet” service provided by Automattic Inc, 60 29th Street # 343, San Francisco, CA 94110, USA.
This service helps us to distinguish comments from real people from spam comments. For this purpose, your comments as well as the name entered, the e-mail address, the IP address, the content of the comment, the referrer, details of the browser used, the computer system and the time of entry are sent to a server in the USA and stored there for four days for analysis and comparison purposes. If a comment is classified as
If a comment is classified as spam, the data will be stored for a longer period of time.
The use of the use service is based on our legitimate interests in filtering out types of spam comments within the meaning of Art. 6 para. 1 lit. f) DSGVO. We pay particular attention to the protection of your personal data when using use. Automattic is certified under the Privacy Shield agreement, which provides a guarantee of compliance with European data protection laws. (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active)
In addition, you can prevent data processing yourself by refraining from entering real names, e-mail addresses when leaving a comment. Further information can be found in the data protection declaration Automatic. at:https://automattic.com/privacy/.
jQuery Javascript Library
This site uses the jQuery library for JavaScript functions, which is retrieved from a Google server. In the process, your IP address together with the page (Internet address) that you have visited will be transmitted to a Google server. For more information, please see Google’s privacy policy at https://www.google.com/policies/privacy/.
DISQUS
We use the “DISQUS comment service of DISQUS, Inc., 301 Howard St, Floor 3 San Francisco, California- 94105, USA.
This service enables you to use the comment function on our site and to subscribe to the comments. You can create an account with DISQUS or use the service as a guest. If you create an account, the data that DISQUS requests for this purpose will be transferred to the DISQUS server in the USA and stored there. In addition, DISQUS uses cookies on your computer when you visit our site and data such as your IP address, device ID, the subpages you have called up, etc. is transferred. Details can be found in the DISQUS privacy policy: https://help.disqus.com/terms-and-policies/disqus-privacy-policy.
The use of DISQUS is based on our legitimate interests in a more user-friendly design and efficient administration of our website within the meaning of Art. 6 para. 1 lit. f) DSGVO. We pay particular attention to the protection of your personal data when using this tool. DISQUS is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.
You can also object to the processing of your data for tracking purposes by DISQUS. You can do this on this page: https://disqus.com/data-sharing-settings.
Integration of the Trusted Shops Trustbadge
To display our ratings collected with Trusted Shops, the Trusted Shops Trustbadge is integrated on this website.
This serves to protect our legitimate interests in optimal marketing of our offer, which outweigh our interests in the context of a balancing of interests pursuant to Art. 6 (1) p. 1 lit. f DSGVO. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site. Further personal data is only transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order or have already registered to use them. In this case the contractual agreement between you and Trusted Shops applies.
Sending rating reminders by e-mail
If you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use your email address to send you a reminder to rate your order via the rating system we use.
This consent can be revoked at any time by sending a message to the contact option described below.
Vimeo videos
We have embedded Vimeo videos on our website, which are stored on the provider’s servers (Vimeo, LLC with headquarters at 555 West 18th Street, New York, New York 10011) and can be played from our website via an embed. When you play these videos, cookies are stored on your computer and data may be transmitted to Vimeo.
When playing videos stored on Vimeo, at least the following data is transmitted to Vimeo LLC according to the current status: IP address and cookie, the specific address of the page called up on our site, system date and time of the call-up, identifier of your browser. This data is transmitted regardless of whether you have a Vimeo user account via which you are logged in or whether you do not have a user account. If you are so logged in, this data may be directly assigned to your account by Vimeo LLC. If you do not wish the data to be assigned to your profile, you must log out of the Vimeo platform before activating the play button for the video.
For more information on the purpose & scope of data collection and its processing by Vimeo, please visit this information page.
YouTube videos
We have embedded YouTube videos on our website, which are stored on the servers of the provider YouTube and can be played from our website via an embedding. The embedding of the videos takes place with the option for extended data protection settings activated. When you play these videos, YouTube cookies and DoubleClick cookies are stored on your computer and data may be transferred to Google Inc, Amphitheater Parkway, Mountain View, CA 94043, USA, as YouTube operator.
When playing videos stored on YouTube, at least the following data is transmitted to Google Inc. as YouTube operator and operator of the DoubleClick network according to the current status: IP address and cookie, the specific address of the page called up from us, system date and time of the call-up, identifier of your browser. This data is transmitted regardless of whether you have a Google user account via which you are logged in or whether you do not have a user account. If you are logged in in this way, Google may assign this data directly to your account. If you do not wish the data to be assigned to your profile, you must log out before activating the play button for the video.
YouTube and Google Inc. store this data as user profiles and may use it for the purposes of advertising, market research and/or designing their websites to meet your needs. Such an evaluation is carried out in particular (also for non-logged-in users) for the provision of needs-based advertising and to inform other users about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google as the operator of YouTube.
Further information on the purpose and scope of data collection and processing by Google can be found on this information page.
Financial accounting and office organisation
If you have concluded a contract with us or placed an order with us, we process your contract and inventory data within the scope of our business organisation and financial accounting.
financial accounting. The processing is based on our legitimate interests Art. 6 para. 1 lit. f. DSGVO as well as our legal obligations Art. 6 para. 1 lit. C. In this context, we disclose or transmit data to the financial administration and advisors, such as tax advisors and other fee offices and payment service providers.
Deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of retaining the data is reviewed every three years; in the case of statutory
In the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
relevant documents.
Business analyses and market research
We process the communication, inventory and contract data of our customers or interested parties for the purpose of business analyses, marketing and market research. The processing is based on Art. 6 para. 1 lit. f. DSGVO.
We pay particular attention to the protection of your personal data during processing. Analyses are carried out anonymously wherever possible and only on the basis of the existing data that we learn about in the course of processing the contract or your enquiry. The
same deletion periods apply as for contract processing and contacting you.
Security notice
We secure our website and other IT systems against loss, destruction, unauthorised access, unauthorised modification or unauthorised distribution of your data by means of appropriate technical and organisational measures. However, despite all due care, complete protection against all dangers is not possible in every case. Because we cannot guarantee complete data security when communicating by e-mail, we recommend sending confidential information by post.
Confidentiality of your customer access
If you have been given access to a secure area of our website which is protected by a password, you are responsible for keeping this password confidential. We ask that you do not disclose the password to anyone.
Changes to this privacy policy
We reserve the right to change this data protection declaration if the legal situation or this online offer or the type of data collection changes. However, this only applies to declarations regarding data processing. If the user’s consent is required or components of the data protection declaration contain a regulation of the contractual relationship with users, the data protection declaration will only be changed with the user’s consent.
Therefore, please inform yourself about this data protection declaration if necessary, especially if you provide personal data.